Skip to main content

What We Do

Light & United RED

Each year, more than 50 partners across Milwaukee County join forces for Light & Unite Red Week to promote healthy, drug- and alcohol-free living and support our community members who are improving their lives by remaining free of substance use and achieving holistic wellness.

Milwaukee County Light and Unite Red group at BHD

In light of the toll the COVID-19 pandemic has taken on the mental health of Milwaukee County residents, Light & Unite Red’s mission is more important than ever. Light & Unite Red promotes community-wide prevention education and is led by the Milwaukee County Substance Abuse Prevention Coalition (MCSAP). Community organizations, surrounding health departments, high schools, libraries and government entities work together to shine a light on the dangers of substance use and to unite the Milwaukee community to engage in prevention, encourage treatment and support recovery throughout the year.

Coinciding with National Drug & Alcohol Facts Week, from March 22-28, Light & Unite Red 2021 hosted various virtual events and spotlight resources available to those in need:

  • 27th Street West Drug Free Coalition Teen Professional Skills Summit and Job Fair 
  • Vivent Health Free Online Narcan Training
  • MCSAP Virtual Escape Room and Mocktail Tutorial with Erik Kennedy and Sarah Hofman
  • The House of Kings and Priests, Inc.’s Hidden in Plain Sight Zoom Event
  • The House of Kings and Priests, Inc.’s Light & Unite Red Grab n’ Go

In observance of Light & Unite Red, numerous businesses and organizations have committed to lighting statues and buildings red in order to shine a spotlight on the importance of substance use awareness education among our youth and in our community.

Those interested in learning more can visit or Light & Unite Red’s Facebook page for mental health wellness, suicide prevention and substance abuse resources. This user-friendly website features interactive tools such as the National Drug & Alcohol IQ Challenge.